Social Networking Sites & Social Media are increasingly an integrated part of mainstream society, culture and business.
While we are still not sure what they really mean for us, the evidence of their extended impact and influence is ongoing. Recently released movie, "The Social Network" demonstrated the reach of such technologies and mediums to those who are not actively engaging in it. And the popularity of such sites and media's, especially Facebook, is set to continue growing.
Despite the demonstrated involvement from many Kiwi businesses, which is largely limited to "setting up a Facebook page", the implications and risk of social media should not continue to be overlooked. In fact, NZ Government have even established their own version of Facebook, i-Govt, which is part of the ongoing move towards e-Democracy we are seeing internationally.
The blog below gives some more insight and perspective on the relevance and importance of considering Social Media for any Kiwi Business or Individual.
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Old Models & Traditions verses the new 3.0 version...? Which would you back? As ultimately, one will kill off the other.
The reality is one will choke or overtake the other; if your policies on social media are too restrictive or have too many layers of complexity, your staff will be too intimidate and unsure to contribute the kind of social content which your buisness can leverage on. Alternatively, if your not wanting thier help, in which case you obviously are chosing to not be an active Considering social media appears to be a contast + main stay of the future, which will you be backing...
The death of her father got Jess Maher looking into the darker side of social media.
Miss Maher became frustrated at not being able to control the online profile of her late dad, former Vodafone chief executive Grahame Maher.
She soon became interested in what people's rights are online.
"I realised that we don't have any digital rights. After I reported dad's death to Facebook and memorialised his page, they deleted every post he'd ever made."
Now the 27-year-old Massey resident is trying to help young people combat cyberbullying through her charity Sweet As Social Media.
"John Key has said that schools need to fight bullying. But schools can only help between 9am and 3pm. What about outside of those hours?" she says.
Kelston Boys High School principal Brian Evans says schools do their utmost to prevent all forms of bullying including making regular checks on Facebook and Youtube.
"But when it comes down to contact between individuals it's difficult to control," he says.
Miss Maher says young people spend a large proportion of their time in the digital world talking to each other by text messages or on the internet.
The bad behaviour that might once have occurred face to face is happening online or by text.
Miss Maher says parents who are not IT savvy may have no idea what their children are doing. She wants people to start taking what happens in the digital world seriously.
"Our attitudes need to change – we need to educate people. I think we need to teach kids about good behaviour online. When a child records a fight between two children and puts it on the internet, we ask why they were fighting. We should also ask `why did a child think it was okay to record it and put it online?"'
Miss Maher is using the places young people gather outside of school hours, such as Zeal recreation centre in Henderson, to get her message out.
Sweet As Social Media set up a You Tube booth at Massey Community House last month.
The idea was to give young people who don't have access to the internet at home the chance to record their thoughts about preventing cyberbullying and put their videos online.
The charity is also creating a free online magazine that will give parents information about how they can protect their children from cyberbullying and encourage good behaviour online.
"We're going to have a launch event on July 7, which would have been dad's birthday.
"I want to create something positive. Dad was all over Facebook so if we can get some learnings out of his death, that's great."
Martin Cocker is executive director of Netsafe, which hosts New Zealand's Cyberbullying Taskforce – made up of school, business, parent and telecommunications representatives.
He says people who have not been exposed to cyberbullying struggle to understand why it's so disturbing.
"In the past, if you were bullied on the school bus you could get off the school bus and feel safe. Now, if the bullying is happening via your cellphone or online it can be relentless.
"You might say `why not turn the phone off?' But for many people these days that's how you keep in touch with your social network. And no one wants to be disconnected from their friends."
- Western Leader
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First Event & our Launch of the “YouTube Booth” went off this afternoon! We experienced a few glitches, which is to be expected in any “first” really, including missing a lot of a school traffic with a late set up but we still managed to engage a few of the local kids in the community, with roughly 5 or 6 of them starting from start to end… Above you can see the play list of all the footage from the arvo… a lot of people don’t seem to like the camera it appears, including one of the Reb Bull girls which shocked us a little, but props to her for getting in front of the camera anyway! Unfortunately the sound on Mr Whippy’s is no good as our web cam did not like the wind! Paula Bennett, who did not seem to like the booth too much for some reason, was nice enough to record a clip for us anyway but we are struggling to get it up as we had to do it on Jess’ phone instead!
Thanks to all that come along in support and especially to those who were game enough to jump in our Youtube Booth for us and help us share the message and thanks especially to Chade from Sports Waitakere, Skylar from ICE box, Jane from Massey Community Center, Sam from Diesel Phoenix, Richard from Mr Whippy, the Red Bull girls (sorry didn’t get your names!), the team from PDF2Print, Mike from Burger Fuel Lincoln Road, Andy from Social Safe & Minister Paula Bennett for stopping in..
And last but by no means least, massive thanks to Kristi, the “Twirls”; Jude, Anthony & Alanna; Terence & Kelly-Ann; GJ; Matt East & Sir Peter Leitch (Mad Butcher) and anyone else who we may have forgotten to thank here!
WHAT DID WE LEARN FROM THIS EVENT LAUNCH
We had our launch event, trial run for our “YouTube Booth” and Youth Week ‘Celebrate Technology’ event on Friday 27th May. We had the Wii projecting games onto the Community Hall wall, the YouTube Booth in the side room, Sam from Diesel Phoenix brought down his guitar and treated us to some acoustic and Mr Whippy and the Red Bull Girls came down in support and even did a video for us each!! But as with all “firsts”, the lessons and mistakes give considerable opportunity for learning! Heres some of ours…
*we had a wee glitch with the printers, whereby having only one car at the moment, James did the mission to pick up last minute requirements, including the data stick and posters and was held up waiting for the last of them, at which time, while he was stuck in traffic- Jess franticly tried to find another way to get to the community center as the 3pm mark got closer and closer… in the end, we probably missed a fair majority of the major school rush of kids as we were not set up enough to capture the main rush of them, however, in our busiest moments, we were rather inundated so it was fairly clear we needed more “booth operator support” and also potentially another recording device to interact with people not wanting to go into the booth so much.. capture some of the gold in the “saw dust” of prior conversations where we were often engaging people in the concepts but not able to draw them in front of the camera…
We held our first ever community workshop, tonight focusing on Digital Parenting and Kids using Social Media at Massey Community House (19th May 630-830pm). We had anticipated a struggle with achieving considerable attendance in numbers as per the reports we had heard and been told by others trying to mobilize projects in this area, despite their best intentions, parents seem to be very unsure, potentially rather overwhelmed and otherwise, rather inactive in their parenting roles with kids today when it relates to an online forum particularly.
With a number of different takes on the main issues and risks facing kids today in our ever increasingly connected & digital worlds, the issues of primary concern for parents can be overwhelming and confusing for many parents. In discussions tonight, the primary risks and issues revolved around the following;
- cyber bullying and the conduct and manner in which many websites seems to support & facilitate these behaviors
19 May · 18:30 - 20:00
Massey Community House
385 Don Buck Road, Massey
Waitakere, New Zealand
Its still largely a "wild west" online and kids remain squarely in the firing line. They are acutely aware they know much more about these technologies than any identifiable authority figure and reports show less than 50% of households appear to define or set any kind of rules around internet use. Of those parents who do set rules, it is reported only 20% of them actually try to enforce them.
Working in this area for clients our...selves, we found many unanswered questions & issues, some scary & concerning behaviour & approaches of youth using digital technologies, schools in our opinion largely falling short of the responsibilities of them in such cases and the parents having no idea.
We will provide an overview of the existing support and resources avaliable to parents & caregivers to protect thier kids online and briefly explore some of our favourites. Provide an overview of the main concerns for parents & commonly experienced traps of youth by sharing some of our own experiences. Providing "take home" resources and guides to Family Security & Saftey online and enable discussions to focus on areas of concern or contention among attendants. Finally we will work together to draft relevant "house rules" or guidelines to attempt to iniate ongoing conversations between parents & children as in this case especially, "prevention is the best cure".
Our first Sweet As Social Media Community Course is coming up on the 19th of May from 630pm-8pm at Massey Community House (the old library building) in Don Buck Rd, Massey. Aimed at Parents & Caregivers, we want to provide insight into the context & issues being discussed by educators & internet saftey groups online that affect thier kids. With cyberbullying, extended use and oversharing being common parental concerns in our experience, we provide some eady to follow guides and outlines to assist parents ensure the security and saftey of thier home networks and explore education & school processes & issue resolution for online problems & the array of support & resources available to parents online & in the community.
Other Useful resources can be found at:
Reporting Systems for Cyberbullying associated issues:
Internet Watch Foundation - http://www.iwf.org.uk/about-iwf/remit-vision-and-mission
Using these tools regularly, it sometimes comes as a shock to me personally when I find out others are not aware of certain things that to others may seem to be obvious and often it is assumed that everyone else know that... As such, one of my learnings personally came to the use and knowledge of Facebook as a dashboard and service itself.
It appears not everyone is aware that the event details will be shortened at times and not fully appear unless you expand them.
AssistNZ was recently contacted in regards to the promotion of the event “Christchurch Earthquake Benefit Concert”, which unfortunately was ultimately cancelled. We would like to clarify that AssistNZ did not take on the offered role of running a Twitter feed for the event, as this falls outside the scope of the advisory and consultant services that AssistNZ offers.
One of our consultants did however agreed
to help out in a personal capacity, on a voluntary basis, and set up and ran a
Twitter feed about the event, as well as creating pages for the event on
MySpace, YouTube and Soundcloud.Good work Jess, see more here.
A substantial public response was received over these channels, and they proved particularly useful for coordinating with artists and performers. It was great to see how quickly people got the word out and the enthusiasm with which artists contacted us with information, tracks to add to playlists and all the other support that was received.
We would like to extend a huge thank you to
the sponsors and all of the many people who volunteered their time and efforts
to help on this project, and it is with great regret that we heard the news
from the promoters that the event had to be cancelled.