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AssistNZ Social Media Workshops

posted 27 Dec 2010, 08:32 by Jess Maher   [ updated 10 Jan 2011, 15:26 ]
We offer two main different types of workshops, those aimed at either the individual or organisational level (focusing on Online Reputation Management, Professional & Freelance Networking & Employment Opportunities Online and iGovt & what it means for you?). Beyond this we do also offer one on one customized support and training as well as consultation in business development, employment relations and legal support services, particularly with relevance to social & new medias & other arenas of the ICT industry. .   

Individual Level Introductory Workshops cover... 

this individual level workshop is focusing on online reputation management for individuals in the community, which is actuality is a discussion about developing and nurturing a personal brand awareness & perception for ones self. 

Whether you work for a company, or you’re an entrepreneur, you have a personal brand and need to manage it to have a successful future.

4 steps to building a personal brand:

  1. Discover: Understand who you are, what you’re passionate about and have expertise in, and then how you want to position yourself in the marketplace. Also, setting up short and long-term measurable goals.
  2. Create: Develop a personal branding toolkit that helps sell your brand. This might include a business card, a website or a blog, social network profiles, a resume, cover letter, references document, and a portfolio of work. You also need a consistent name, picture, format, and possibly a slogan.
  3. Communicate: Networking with people in your community constantly, both online and offline, to further the relationships. Becoming an expert source for the media, and speaking at events.
  4. Maintain: Controlling your online presence and ensuring that it’s up-to-date and reflective of your current brand position.