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What does Social Media mean for Kiwi Businesses??

posted 14 Dec 2010, 07:12 by Jess Maher   [ updated 14 Dec 2010, 07:14 ]
Social Media requires a customised and specific approach which must be aligned and ingrained within the business in which it is positioned. Getting involved in the world of social media will be more appropriate and beneficial for some organisations or industries than in others, but as the mainstream is increasingly integrated and embedded in such mediums, no business can realistically continue to ignore their presence for that much longer... 

On our Social Media Think-Tank site, we have embedded numerous presentations and readings which may help give you more insight. But we believe a little direction and suggestion is all that is required for Kiwis and NZ businesses to better realise their objectives and responsibilities, which have already become a legal consideration in NZ courts and governmental policies, and also an organisational issue with use and boundaries in the workplace and repercussions even for the many Kiwis currently seeking employment. Beyond this, social media is increasingly in the news to a much greater extent than in the past, and this trend seems set to continue.

Businesses are going to have to either adapt to these changes or protect themselves from them. Which ever their choice, we are exploring, researching, developing & implementing solutions related to and regarding social media in New Zealand and its influence, impact & potential for Kiwis in today's global world. We'd love to hear what and how your doing- whether from the perspective of business, communities, individuals- anyone and everyone who recognises the changing world in their lives...

Boudreaux,C (2009) Analysis of Social Media Policies, socialmediagovernance.com
Full record can be found on assistNZ site;